We are a brand built on values

Our Apparel is

Ethically Sourced

That means all of our gear has been produced in sweatshop free, fair wage environments. That also means no forced or child labor, safe working conditions, and freedom of employment. We work exclusively with partners who maintain strict, non-discriminatory employment codes of conduct and who offer fair working hours. Humanity over profit, always.

we are committed to

Sustainability

You might be surprised to know that apparel dyeing and screen printing (printing designs on garments) can be harmful to the environment. They not only produce large amounts of chemical waste but also use high amounts of energy and water. All of our printing partners are US-based and utilize either biodegradable water-based inks when screen printing or a heat-driven dyeing process called sublimation. The result is higher quality, longer-lasting designs, with significantly less impact to the environment.

We value authenticity & we respect

Intellectual Property

Everything you see as a part of our brand, whether content on our website or social media, or our apparel itself, is either original or appropriately licensed for use. That also means we have real relationships with the estates of the athletes featured on our apparel. All of our artwork is human-derived, not AI generated, in fact, the photo you see to the left is an early iteration of our Juji Gatame design. And no, AI did not write this (feel free to run a scan)!

Always aiming for authentic

  • We make real connections

    Our strategy is to not only be authentic in fabricating, designing, and marketing our gear, but to make real and lasting connections within the community. This means partnering with gyms and fighters across the country to share their stories and support their journeys.

  • Quick, honest, human support

    Because our brand is built on the shoulders of the fight community, we believe in providing the fast and human support it deserves. We are real people committed to resolving issues as quickly and fairly as possible. No bots, no BS, just the support you want when you need it.

  • Quality is king

    Everything as a part of the Bellor brand is done with thought, intention, and sincerity. We pour that mindset into our apparel, using the highest quality materials, inks, dyes, and finishes. That means no shortcuts or easy wins because we do things the right way, always.