We are a premium
Fightwear Brand
The market is saturated with cheap, unethically sourced materials, along with recycled designs and slogans we've all seen a hundred times before. We've taken a different approach by creating fightwear that is original, representative, functional, doesn't fade or fall apart easily, and is ethically produced.
We tell the
Story of Fight
Alongside our apparel, we tell the stories of individuals within the fight community. As we know so well, gyms are filled with individuals from all walks of life, each with their own reason for picking up a martial art. We shine a light on these stories for the inspiration of the wider community.
Our customer
Promise
We promise that you will love our gear, and if for some reason you don't, we want to hear from you. We know what it's like to reach out with an issue to fightwear brands and be completely ghosted. It's frustrating and that's not how we run our brand. We promise to do everything in our power to answer your questions and resolve your issues as quickly and as fairly as possible.
Our mission is to deliver the best fightwear, made to reflect fighters, tell their stories, and give back to the community
Founder's Note
My name is Antonio and I started Bellor to not only deliver quality wear, but also tell the stories of those within the community. My journey with combat sports started with boxing and since 2017 has been almost entirely BJJ. I'm currently a 3-stripe blue belt under UFC vet/BJJ black belt Chuck O'Neil and coach a kids BJJ class twice a week. I took a hiatus for a few years after my wife and I welcomed our son and daughter almost back-to-back (typical blue belt behavior, I know). I'm really proud of what we've been able to deliver so far as a brand, and I look forward to expanding what we offer while maintaining the same high standards of quality!